| Google Ranking Factors -
SEO Checklist |
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| Positive
On-Page SEO Factors |
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Positive
OFF-Page SEO Factors |
| Negative
ON-Page SEO Factors. |
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Negative
OFF-Page SEO Factors |
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Keywords |
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| Keyword in URL |
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| Keyword in Domain name |
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| Keywords - Header |
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| Keyword in Title tag |
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| Keyword in Description meta tag |
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| Keyword in Keyword metatag |
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| Keyword density in body text |
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| Individual keyword density |
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| Keyword in H1, H2 and H3 |
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| Keyword font size |
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| Keyword proximity (for 2+ keywords) |
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| Keyword phrase order |
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| Keyword prominence (how early in page/tag) |
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| Keyword in alt text |
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| Keyword in links to site pages (anchor text) |
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| Navigation - Internal Links |
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| To internal pages- keywords? |
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| All Internal links valid? |
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| Efficient - tree-like structure |
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| Intra-site linking |
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| Navigation - Outgoing Links |
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| To external pages- keywords? |
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| Outgoing link Anchor Text |
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| Link stability over time |
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| All External links valid? |
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| Less than 100 links out total |
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| OTHER ON-Page Factors |
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Domain Name Extension
Top Level Domain - TLD |
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| File Size |
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| Hyphens in URL |
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| Freshness of Pages |
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| Freshness - Amount of Content Change |
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| Freshness of Links |
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| Frequency of Updates |
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| Page Theming |
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| Keyword stemming |
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| Applied Semantics |
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| LSI |
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| URL length |
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| OTHER ON-SITE Factors |
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| Site Size - Google likes big sites |
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| Site Age |
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| Age of page vs. age of site |
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